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Posted on April 21, 2016

My Setback Will Be My Greatest Comeback!

Run the Business

When I think of setbacks, I often think of a quote by fellow entrepreness, Sophia Amoruso “it is she who has enough confidence to define success and failure for herself who succeeds.”

Last week I got some really disappointing news. A client, who I had a contract with for four years decided to change their way of doing business. And as a result, they were not renewing my contract.

Immediately I thought, damn. I can’t believe this. What did I do wrong? I had so many other plans.  How am I going to account for this financial deficit?

And then I realized my biggest mistake: It wasn’t in the work that I delivered to the client. It was my mindset. I was thinking like an employee instead of an entrepreneur. I was thinking of that check for work I’d submitted instead of thinking of how I could use that work to build my business and my brand.

My bad.

I’ve been working since I was 18 years old. Always had a side hustle. Never depended on it to be my bread and butter. But here I am, 20 years later, with a husband and a little girl, and I’m running a freelance writing business as a work at home mom. It is not always easy to get out and network. It (was) is so much easier to get an annual contract, get comfortable and not realize the gravy train at some point will end.

Lesson learned.

How can I overcome this setback? 

  • I’m stepping up my game on the networking front. I know I can’t go to a networking event every week but I can do two per month.
  • I’m getting up early everyday. Early mornings are quiet in my home. This is the best time to write, edit, send emails, write blog posts. It’s also the best time to workout.
  • And I’m going to be reading one business-related book per month. I’ll share my first pick on May 1.

What’s the plan for my comeback? 

I’m spending the rest of April to get myself into gear. I’m going to end my relationship with this client on a high note. I’m going to write some strong content and thank them for their time.

And I’m planning a calendar so I can reach my business related goals. Every week on my Instagram, I’ll be posting my weekly goals. And you should feel free to share yours too.

I look forward to building my business, my brand, and this blog.

Posted on January 19, 2016

3 Ways to Evaluate Your Website’s Online Presence

Run the Business

Website Evaluation

Consider this: If your business is your body, your marketing is your heart. And your website? Main vein.

Your website plays an important role in the building and maintenance of your marketing plan and overall business. If you’ve got compelling design coupled with engaging content, your website is constantly helping you build a strong business brand. Got wonky web design that looks like a sixth grader developed it along with drab descriptions of your services? You aren’t on the winning team.

If your business is your body, your marketing is your heart. And your website? Main vein. #entrepreneurship… Click To Tweet

According to Faith Rothberg, CEO of College Recruiter, the purpose of a website has changed drastically in the last twenty years. “In 1996, the purpose of websites was little more than an electronic brochure,” says Rothberg. “In 2016, business website are evolving platforms that encourage interaction and engagements between business owners, vendors and customers.”

Your website needs to do more than merely display information about your business. So how do you know if your website is a strong vein pumping blood through your business?

Here are three questions to ask yourself as you check your website:

 Can potential customers easily find your business online?

Google and type in your business’ name. Where does it land in the search ranking? If it’s not at the very top, you need to fix that. ASAP.

Think about this: your website has the potential to be seen by people around the corner and across the Atlantic Ocean. While many might not be business prospects, you don’t know who might be. This is your opportunity for people in your community, your city, your state, the country, the world…to see your business.

If people can’t find your business, that means you’ve got no visitors, no leads and no new customers.… Click To Tweet

For people to find your business you’ve got to have Search Engine Optimization (SEO) working overtime. This means you’ve got to show the importance of your products or services, find where you are located, your operating hours and contact information on your website.

Is your website engaging?

Content is king and a picture is worth one thousand words.  The purpose of your website is to turn visitors into leads and leads into customers. Whether you are selling a product or service, you have to develop a website that is visually compelling with powerful content.

 

Are people who find you online contacting you?

One of the biggest reasons your website needs to be a marketing asset is because it’s a great way to turn visitors into prospects. But to turn your prospect into clients, you’ve got to create a call to action on your website.

What are you willing to offer at a discount or for free to entice prospects to use your product or service? Whether it’s a free 10-minute consultation, a discount on a product or a newsletter sign-up, you’ve got to create a way for your prospects to contact you via your website.

If your answer is no to any of these questions, it’s time to invigorate your website. Remember: a strong website will strengthen your marketing plan and in turn, will keep your business successful.

 

Ready to improve your website’s online presence? These three books can help!

Posted on January 15, 2016

5 Marketing Tools You Must Tackle to Win Prospects

Run the Business

If you want to run a successful and profitable business, effective marketing tools are key. Since you’ll spend a considerable amount of time marketing your business, make sure that the tools you use are assets to your company and not liabilities.

Make sure your marketing tools are assets and not liabilities. #entrepreness #smallbusiness #entrepreneur Click To Tweet

Website

It’s not enough to say that you’ve purchased a domain and have a website online. Is your website working for you or against you?

An excellent site will entice your prospects to check out your product or service. An excellent website will also serve as space for current customers to find valuable information about your business.

Online Business Office Chs

Email List

How are you keeping in touch with your present clients and prospects? Collecting emails and sending newsletters periodically is a cost-effective marketing tool that will pique the interest of potential customers and keep long-term customers informed of your product or services.

Blog Posts

A website and a blog? Absolutely. Consider this: your website is your online brochure. Your blog shows your ability through how-to posts, reviews as well as tips and tricks. Not to mention, the conversational tone of blogs can help business owners build strong relationships with clients and prospects.

Social Media Accounts

Did you know that having social media accounts is great for SEO? Like your blog, social media accounts allow to you connect with prospects and even your present customers in a casual way.

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Visual Content

Remember the adage, a picture is worth one thousand words? Ditto. Visual content will spark the interest of prospects and current customers even quicker than the content of an email newsletter or blog post ever will. However, if you pair great photos and videos with stellar content, you’ve got a certified marketing tool.

What’s your marketing goal for this month? How will you turn your marketing tools into assets that bring potential clients to your business?

Posted on January 10, 2016

5 Important Facts You Need to Remember About Potential Customers

Run the Business
meeting

Attracting customers is a certified labor of love. At times, the customers will just come to you. And at other times, you just might wonder, “why am I even running this business?”

And in those moments, when you feel like giving up, say a quick affirmation and get to work.

Here’s why: finding new clients is the lifeline of your business. While your loyal customer base is essential, building relationships with new clients will help your business to grow.

And to attract prospects, you’ve got to have an understanding of not only their needs but also who they are. So before trying to build a business relationship, remember the following:

  1. Potential clients need your business. The idea that a prospect does not need your product or service is FALSE!  Even if your prospect is using your competition or has not considered what you have to offer, you can identify what makes your business different.
  2. Potential clients don’t want to do any extra work. We might live in the Age of DIY, but that does not mean that everyone wants to DIY. Some people don’t want to do anything. Some people want their lives as easy as possible. Understanding this, you should make your service or product as accessible to potential customers as possible.
  3. Potential clients are building their own brands. Just like you, your prospects are in the business of building their brands. Their goal: look good and make money. Your goal: help them look good, help them make money and build a working relationship in the process.
  4. Potential clients are busy. Don’t waste their time. If they’ve made an appointment to view your presentation, be prepared. If they return your tenth phone call, make every second count.
  5. Potential clients are people. Seems like a no-brainer? It really truly isn’t, though. You’ve got to remember that your prospects all come to the table with their own experiences, needs, and dreams. Find out who they are so that you can build a relationship with a person. It’ll take your business far.
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