If you want to run a successful and profitable business, effective marketing tools are key. Since you’ll spend a considerable amount of time marketing your business, make sure that the tools you use are assets to your company and not liabilities.Make sure your marketing tools are assets and not liabilities. #entrepreness #smallbusiness #entrepreneur Click To Tweet
It’s not enough to say that you’ve purchased a domain and have a website online. Is your website working for you or against you?
An excellent site will entice your prospects to check out your product or service. An excellent website will also serve as space for current customers to find valuable information about your business.
How are you keeping in touch with your present clients and prospects? Collecting emails and sending newsletters periodically is a cost-effective marketing tool that will pique the interest of potential customers and keep long-term customers informed of your product or services.
A website and a blog? Absolutely. Consider this: your website is your online brochure. Your blog shows your ability through how-to posts, reviews as well as tips and tricks. Not to mention, the conversational tone of blogs can help business owners build strong relationships with clients and prospects.
Social Media Accounts
Did you know that having social media accounts is great for SEO? Like your blog, social media accounts allow to you connect with prospects and even your present customers in a casual way.
Remember the adage, a picture is worth one thousand words? Ditto. Visual content will spark the interest of prospects and current customers even quicker than the content of an email newsletter or blog post ever will. However, if you pair great photos and videos with stellar content, you’ve got a certified marketing tool.
What’s your marketing goal for this month? How will you turn your marketing tools into assets that bring potential clients to your business?