Website Evaluation

Consider this: If your business is your body, your marketing is your heart. And your website? Main vein.

Your website plays an important role in the building and maintenance of your marketing plan and overall business. If you’ve got compelling design coupled with engaging content, your website is constantly helping you build a strong business brand. Got wonky web design that looks like a sixth grader developed it along with drab descriptions of your services? You aren’t on the winning team.

If your business is your body, your marketing is your heart. And your website? Main vein. #entrepreneurship #entrepreness #businesswomen #businesswoman Click To Tweet

According to Faith Rothberg, CEO of College Recruiter, the purpose of a website has changed drastically in the last twenty years. “In 1996, the purpose of websites was little more than an electronic brochure,” says Rothberg. “In 2016, business website are evolving platforms that encourage interaction and engagements between business owners, vendors and customers.”

Your website needs to do more than merely display information about your business. So how do you know if your website is a strong vein pumping blood through your business?

Here are three questions to ask yourself as you check your website:

 Can potential customers easily find your business online?

Google and type in your business’ name. Where does it land in the search ranking? If it’s not at the very top, you need to fix that. ASAP.

Think about this: your website has the potential to be seen by people around the corner and across the Atlantic Ocean. While many might not be business prospects, you don’t know who might be. This is your opportunity for people in your community, your city, your state, the country, the world…to see your business.

If people can’t find your business, that means you’ve got no visitors, no leads and no new customers. #theentrepreness #entrepreneurship #websitedevelopment #entrepreneur Click To Tweet

For people to find your business you’ve got to have Search Engine Optimization (SEO) working overtime. This means you’ve got to show the importance of your products or services, find where you are located, your operating hours and contact information on your website.

Is your website engaging?

Content is king and a picture is worth one thousand words.  The purpose of your website is to turn visitors into leads and leads into customers. Whether you are selling a product or service, you have to develop a website that is visually compelling with powerful content.


Are people who find you online contacting you?

One of the biggest reasons your website needs to be a marketing asset is because it’s a great way to turn visitors into prospects. But to turn your prospect into clients, you’ve got to create a call to action on your website.

What are you willing to offer at a discount or for free to entice prospects to use your product or service? Whether it’s a free 10-minute consultation, a discount on a product or a newsletter sign-up, you’ve got to create a way for your prospects to contact you via your website.

If your answer is no to any of these questions, it’s time to invigorate your website. Remember: a strong website will strengthen your marketing plan and in turn, will keep your business successful.


Ready to improve your website’s online presence? These three books can help!